Real people. UK based. Founded 2022.
We started Your Brand Cover to do appliance protection properly — clear, fair, and there when it matters.
Our story
For decades the UK appliance protection market has been dominated by confusing policies, hidden fees, and cover that doesn't deliver when it matters. We founded Your Brand Cover in 2022 because we believe consumers deserve better.
A YBC plan is an appliance service plan — not insurance and not an extended warranty. That distinction matters: there's no excess, no per-claim cap and no fair-wear-and-tear arguments. You get unlimited repairs while you're with us, and on the Lifetime Appliance Plan, a brand-new appliance every five years.
We keep our overheads low and pass the savings on, our customer service is UK-based on every call, and we work to four simple principles: fairness, value, trust and reliability.
Our values
Fairness
No excess, no per-claim caps and no fair-wear-and-tear arguments. Cover that does exactly what it says.
Value
We keep our overheads low and pass the savings on — unlimited repairs from £5.98 a month.
Trust
An appliance service plan, not insurance. Clear terms and UK-based support on every call.
Reliability
A 2-minute pickup and an engineer at your door inside 24 hours — that's the aim, every call.
By the numbers
See our reviews on Trustpilot
4.6Charities we support
Giving back matters to us. We're proud to support a handful of causes close to our team — and we'd love to support one close to yours.
- Chestnut Tree House
- Xia Gibbs
- World Food Programme
- Cancer Research
- Guardians 4 Kenyan Kids
Are you a customer? Would you like us to support a charity close to your heart? Get in touch at info@yourbrandcover.com.
Where to find us
Your Brand Cover Ltd
Rothbury House, 24 Franklin Road
Portslade, East Sussex, BN41 1AF
Registered in England & Wales, company number 14221833.
Build your cover in two minutes. Or pick up the phone.
Tell us what you've got, we'll tell you what it costs. No card details to get a quote — and a UK advisor on the line in under two minutes if you'd rather call.