Appliance cover should be simple. We started because it wasn't.
Your Brand Cover is a UK appliance service plan company, founded in 2022. We're here because the people paying for cover in this sector weren't getting the service they deserved — and we thought that was worth fixing.
Cover is a promise. Ours is one we keep.
You never find out what appliance cover is really worth on the day you buy it. You find out on the Tuesday morning the washing machine floods the kitchen floor, or the week before Christmas when the oven stops heating. That is the day the promise either holds or it doesn't.
For decades this market has run on promises that don't hold. Cover that turns out to carry an excess. A repair that takes a month to arrive. A “replacement” that turns up refurbished. Hidden fees, and a call centre that argues instead of fixing. People put up with it because it was what was on offer.
We founded Your Brand Cover in 2022 to keep the promise properly. A YBC plan is an appliance service plan — not insurance and not an extended warranty. That distinction is the whole point of the company: no excess, no call-out charges, and no cap on the number of repairs. If a covered appliance can't be repaired, you get a new-for-old replacement — a brand-new machine, never a refurbished one.
The rest is how we choose to run it. We keep our overheads low and pass the saving on, which is why cover starts at £5.98 a month and your price is frozen for two years. Support is UK-only Freephone — one team, a named advisor, no menu trees and no overseas call centre. When something breaks our aim is an engineer at your door inside 24 hours, with a 7-day repair promise on top of that on Rapid Repair 7. And depending on the plan you choose, it can also mean a free service every couple of years, or a brand-new appliance every five.
Big enough to cope. Small enough to care. That's the company we set out to build, and the one we intend to stay.
What we set out to change.
None of this is clever or complicated. It's just the version of appliance cover we'd want for our own kitchens.
Your Brand Cover plans are appliance service plans, not insurance contracts or extended warranties.
Four principles. Every decision goes through them.
We wrote these down before we sold a single plan. They're the test we use when we price cover, write terms, or decide how a claim gets handled.
- 01
Fairness
Cover that does exactly what it says on the day you need it, not a document that argues back.
In practice No excess. No call-out charges. No cap on the number of repairs. - 02
Value
We run lean on purpose. What we save on overheads goes into the price, not into advertising.
In practice Unlimited repairs from £5.98 a month, and your price frozen for two years. - 03
Trust
No broken promises. What we tell you before you buy is what you get on the day you claim.
In practice Plain-English terms, new-for-old replacement, and a UK advisor who gives you their name. - 04
Reliability
We're here when you need us, which is the only time it really counts.
In practice UK-only Freephone support, pickup under 2 minutes, engineer aim inside 24 hours.
The numbers, so far.
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The causes we back.
Giving back matters to us. Some of these causes are close to our team; others a customer asked us to support. We'd like the next one to be yours.
Chestnut Tree House
The children's hospice for Sussex, Brighton and South East Hampshire, caring for children and young adults aged 0–19.
Visit
Cancer Research UK
Funds research into the prevention, diagnosis and treatment of cancer, and the people doing that work across the UK.
Visit
Xia-Gibbs Society
Supports and advocates for families affected by Xia-Gibbs syndrome, a rare genetic condition, and funds research into it.
Visit
Guardians 4 Kenyan Kids UK
Provides food, education, healthcare and safe housing for vulnerable children living on Kenya's streets and in its slums.
Visit
World Food Programme
The United Nations agency delivering food assistance in emergencies and building food security for the long term.
Visit
Got a cause close to your heart?
If you're a Your Brand Cover customer and there's a charity that matters to you, get in touch and tell us about it. We'd like to know which causes matter to the people we cover.
Where to find us
Your Brand Cover Ltd
Rothbury House, 24 Franklin Road
Portslade, East Sussex, BN41 1AF
0800 023 9900 · info@yourbrandcover.com · Mon–Fri 9am–5pm
Registered in England & Wales, company number 14221833.
Build your cover in two minutes. Or pick up the phone.
Tell us what you've got, we'll tell you what it costs. No card details to get a quote — and a UK advisor on the line in under two minutes if you'd rather call.